Author Archives: elridastretto

Let’s talk about the elephant in the room, will AI replace me? Or you?

As a communications professional, I’ve been in a bit of denial about the impact of AI, especially tools like ChatGPT, on my industry. My work revolves around developing communication strategies, change communication strategies, writing newsletters and reports, and all the things that AI now claims to do effortlessly. But let’s be real — the jobContinue reading “Let’s talk about the elephant in the room, will AI replace me? Or you?”

Five years of Stretto Strategies: Lessons from the journey

Stretto Strategies turned five this year, and I’ve never really shared much about my journey as a self-employed strategic communications consultant. But hitting the five-year mark — something I doubted many times — feels like a milestone worth recognising. So, brace yourselves; this is a long one. The path to running my own business IContinue reading “Five years of Stretto Strategies: Lessons from the journey”